Your business needs to build a positive image in the minds of consumers. Contrary to what most people believe, branding isn't just a logo. Your company's purpose, focus, and image together form your brand. Why should you go to this trouble? Here are a few benefits:

• You'll be remembered. It's hard to remember a business with a generic name. You may not be able to identify their purpose and business focus. And why would you call a business if you don't know what they do? When you brand your business, consumers know what you're about.

• You gain customer loyalty. It's a fact that people form strong attachments to brand identities. Consumers want quality products they can trust. Therefore, your business should have an identity that your customers can latch onto. If your business offers good products and services and has a good brand identity, people will remember you. Also, they'll often recommend you to friends and family.

You'll be known. You want people who haven't done business with you to know who you're and what you do. When they see your ads on billboards, hear them on the radio, watch them on TV or hear them in other media, they know your brand identity. And when the time comes that they need your product or service, your company will be the first thing they think of.

Consumers pay for their image. We're a very brand-conscious society. People associate brand names with quality and buy only certain brands for that reason. If people only want a brand of a certain product, they're willing to pay a higher price. A good brand gives your company a great image and makes consumers forget about the competition.

If you’d like to learn more about Branding, feel free to contact the experts at OneTeam.